Hickory Grove

As a rapidly growing church with a vibrant, community-focused congregation, the need for a refreshed visual identity became clear. The previous logo, though once representative, had become fragile and outdated, no longer reflecting the church’s welcoming and dynamic spirit. To align with its friendly and strong personality, we developed a bold and modern visual identity. This comprehensive update included a new logo and supporting brand assets, ensuring a consistent and recognizable presence across all platforms. The refreshed identity now serves as a true reflection of the church’s mission and the warmth of its thriving community.

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“I was blown away by our experience with Bethani. When we approached her about coming up with a new logo for our church, her immediate response was yes… and… let’s sit down together with your team and learn about who Hickory Grove is. She learned our history, our present, and our mission that is driving us into the future. She gave us so many options of things to look at and was very patient as we went back to the drawing board a couple of times. But in good time, we had a new logo that was simple, strong and was subtly yet powerfully able to tell the story of who we are. We have all the files in all the formats and have been using them for a decade now. If anyone asks me for a resource on branding or re-branding their organization, my first and only recommendation is Bethani.”

Bill Clark, Hickory Grove — Senior Pastor